Adam Arella has been involved with sports for his entire life. First as a player, then as a coach, moving into an administrative role and finally as the Founder, President & CEO of Allera Sports.

His tenure in sports started at 6 years old when he discovered soccer and by the beginning of middle school, he had become one of the better players in the area. However, by the time he had graduated from Palo Alto High School his athletics background expanded from Soccer (Freshman/JV), Track (4 years) and Basketball (JV/Varsity). As a senior, he even made the Football team as cornerback but left the team to focus on his first love of Basketball; but to his disappoint was cut from the team prior to the season.

Undeterred he traveled north and attended California State University, Chico. While focusing on his academics he strived to make the Division II Basketball team on campus. After one year of basketball classes, a second year as a red shirt he walked on to the Varsity team his 3rd year. But in his 4th year, injuries made him forgo his remaining college eligibility. Adam went on to graduate with a B.A. in Journalism with minors in both Broadcasting and Philosophy in 2004.

After College, Adam was still determined to accomplish his basketball dreams andcontinued to train and nearly a year after leaving Chico he achieved his ultimate goal to become a professional basketball player. During his career, Adam traveled to Australia, Ireland, Norway, Germany, China, and Luxembourg from 2005-2008. Upon his return to the states, he discovered a youth basketball company called One on One Basketball in his hometown of Palo Alto and quickly developed a love for coaching. He would spend the next 12 years with 1on1 where he became the South Bay Regional Director of the largest branch in company history.

In 2020 when COVID-19 suspended operations he ended his tenure with 1on1 and took off to create Allera Sports LLC in 2021. The goal was to create a social distance sports company for children. When schools opened up it then became a company for families interested in living a health & wellness-based life for their children with programming for pre-school through middle school. 

Since starting operations in 2021, Allera Sports has multiplied 4x in coverage, serves over 40 locations and and has nearly 100 programs a week. We have now expanded our offerings to include adults with special needs, event programming for children homeless or in foster care and the sky’s the limit! Please reach out to us if you would like to know more about what’s next for Adam and AlleraSports.